Frequently Asked Questions

Common questions about digital marketing and IT solutions for welding businesses.

Marketing & Growth

Questions about growing your welding business online.

How can I advertise my welding business?

The most effective advertising channels for welding businesses include Google Ads (targeting local searches), Facebook/Instagram ads (for showcasing your work), local SEO (to appear in map results), and targeted industry directories. We recommend a combination approach based on your specific services and target market.

Do I need a website or just social media?

While social media is valuable for showcasing your work and building community, a professional website is essential for welding businesses. Your website serves as your digital headquarters, providing credibility, detailed service information, and a platform for lead generation that you fully control. We recommend using both in a coordinated strategy.

How can I get more clients in construction?

To get more construction clients, focus on building relationships with general contractors, joining industry associations, creating case studies of your past construction projects, optimizing for local SEO with construction-specific keywords, and using targeted advertising to reach decision-makers in construction companies. A portfolio showcasing your structural welding work is particularly important.

How much should I spend on marketing my welding business?

Most successful welding businesses invest between 5-10% of their revenue in marketing. For new businesses or those in competitive markets, this might be higher initially (10-15%). We recommend starting with a focused strategy rather than spreading your budget too thin across multiple channels.

How do I price my welding services?

Pricing should account for materials, labor (your hourly rate × estimated time), overhead costs (equipment, shop space, utilities), travel time for mobile services, and a profit margin (typically 20-30%). Research competitors in your area, but don't compete solely on price—focus on the value and quality you provide. Consider different pricing structures for different types of projects.

Websites & Online Presence

Questions about building your digital presence.

What should I include on my welding website?

Your welding website should include: a portfolio of your best work with high-quality images, detailed service descriptions, your service area, certifications and qualifications, client testimonials, clear contact information, information about your experience and equipment, and calls-to-action for quote requests. For mobile welders, emphasize your service area and response time.

How do I improve my Google ranking for welding searches?

To improve your Google ranking: create a Google Business Profile and keep it updated, build a mobile-friendly website with relevant welding keywords, create content about specific welding services you offer, get reviews from satisfied customers, ensure your NAP (Name, Address, Phone) information is consistent across all online platforms, and build backlinks from industry directories and local business sites.

Should I use Facebook or Instagram for my welding business?

Both platforms can be valuable, but for different purposes. Instagram is excellent for showcasing your welding work visually (before/after photos, videos of projects in progress). Facebook is better for community building, sharing detailed content, and running targeted ads. If you're limited on time, focus on Instagram for custom/artistic welding and Facebook for industrial/commercial services.

How often should I update my website?

At minimum, review your website quarterly to ensure all information is current. Add new projects to your portfolio monthly if possible. For SEO benefits, consider adding new content (project highlights, welding tips, or industry news) at least monthly. More important than frequency is ensuring all information—especially contact details, services, and pricing—remains accurate.

How do I get more reviews for my welding business?

To get more reviews: ask satisfied customers directly after completing a project, send follow-up emails with review links, offer small incentives (like discounts on future services), make the review process as simple as possible by providing direct links, respond to all reviews (positive and negative), and consider implementing an automated review request system as part of your project completion process.

Business Operations

Questions about running your welding business efficiently.

What's the best CRM for welders?

For welding businesses, we recommend CRMs that handle job scheduling and field service management. Good options include Jobber (great for mobile welders), ServiceTitan (for larger operations), or Housecall Pro. For smaller operations or solo welders, simpler options like HubSpot CRM (free version) or Zoho CRM can work well when customized for welding services.

How can I schedule welding jobs more efficiently?

Implement a digital scheduling system that accounts for travel time between jobs (for mobile welders), project duration, and equipment needs. Use software that allows for online booking with screening questions. Group jobs by location to minimize travel time, build in buffer time for unexpected complications, and use automated reminders to reduce no-shows and improve client preparation.

What software should I use for welding quotes and invoices?

We recommend QuickBooks for comprehensive financial management, or specialized field service software like Jobber or ServiceTitan that include estimating and invoicing features tailored for service businesses. For simpler needs, Wave Accounting (free) or Invoice Simple work well. The key is finding software that allows for detailed line items to break down materials, labor, and other costs.

How do I track leads for my welding business?

Use a CRM system to track lead sources, contact information, project details, and follow-up activities. Set up unique phone numbers or contact forms for different marketing channels to identify which sources generate the most leads. Implement a simple qualification system to prioritize leads based on project size, timeline, and fit with your services. Regular review of lead metrics helps optimize your marketing spend.

What insurance does my welding business need?

Essential insurance for welding businesses includes: General Liability Insurance (for third-party injuries/property damage), Professional Liability/Errors and Omissions (for faulty workmanship claims), Commercial Property Insurance (for your shop/equipment), Workers' Compensation (if you have employees), Commercial Auto Insurance (for vehicles used in business), and Tool and Equipment Insurance. Consider additional coverage based on your specific services and risk exposure.

Digital Services

Questions about our services for welding businesses.

How much does a welding business website cost?

Our welding websites range from $1,499 for a basic 5-page site to $3,999+ for comprehensive sites with custom functionality. The price depends on your specific needs, including the number of pages, custom design elements, portfolio features, and additional functionality like quote calculators or booking systems. All our websites are mobile-responsive and optimized for lead generation.

How long does it take to build a welding website?

Most welding business websites take 3-4 weeks from start to finish. More complex projects with custom functionality may take 6-8 weeks. The timeline includes discovery and planning (1 week), design and content creation (1-2 weeks), development (1-2 weeks), and review/revisions (1 week). We can expedite the process for urgent needs.

Do you work with welding businesses outside of Canada?

Yes, while we're based in Vancouver, we work with welding professionals and businesses throughout Canada and the United States. Our digital services can be delivered remotely, and we're experienced in helping welding businesses in various markets establish their online presence and generate leads.

Can you help with social media for my welding business?

Yes, we offer social media services specifically for welding businesses. This includes strategy development, content creation (posts showcasing your work), page setup and optimization, advertising campaigns, and engagement management. We focus on platforms that work best for welding businesses, primarily Instagram for visual content and Facebook for community building and lead generation.

What makes you different from other marketing agencies?

We specialize exclusively in digital solutions for trades and industrial businesses, with particular expertise in the welding industry. Unlike general agencies, we understand the unique challenges and opportunities in your field. We focus on measurable results (leads and revenue) rather than vanity metrics, and our solutions are practical and tailored to how welding businesses actually operate and generate customers.